Who we are
Practice Manager began with a single conviction: that Australian businesses deserve accounting that is precise, honest, and genuinely useful. Two decades and three offices later, that conviction has not changed.
Our story
Practice Manager was founded in 2004 by Margaret Halliday, a CPA who had spent a decade inside a Big Four firm and left convinced that mid-market Australian businesses were being underserved. Not in the sense that they lacked paperwork — but that the numbers were rarely explained, the advice rarely followed through, and the relationship ended every June.
The firm was built to fix that. A small team. High standards. Clients who stayed not because switching was hard but because the service was genuinely worth it. That model worked — and over two decades it grew into an advisory practice with offices in Sydney, Melbourne, and Brisbane, more than 800 active clients, and a team of 30 professionals who share the same view of what accounting should be.
Today Practice Manager is a CPA Australia member firm and a registered tax agent. We work with individuals, family enterprises, growth-stage businesses, and large private companies. The work is always different. The standard is always the same.
What guides us
We believe every client deserves to understand their financial position — not just hear about it. We translate complexity into plain language without losing precision.
We give you our honest assessment, even when it's not what you hoped to hear. Our advice is never shaped by what's convenient — only by what's right for your situation.
We're not a firm you call once a year at tax time. We're the advisers you turn to when the big decisions come around — built on a relationship that deepens over time.
Reactive accounting misses opportunities. We track regulatory changes, flag risks early, and reach out before problems become expensive — so you're always a step ahead.
The team
Managing Partner
Margaret founded Practice Manager in 2004 after a decade at a Big Four firm. A CPA with a Masters in Taxation Law, she specialises in complex business structures and high-net-worth advisory for family enterprises across New South Wales.
Partner — Tax & Compliance
David leads Practice Manager's tax practice with 18 years of experience spanning corporate restructuring, international tax, and ATO controversy. He is the firm's principal contact for ATO audit support and voluntary disclosures.
Partner — Advisory
Priya joined Practice Manager from a boutique M&A advisory practice. She works with growth-stage businesses on capital structure, acquisition due diligence, and performance frameworks — translating financials into strategy.
Senior Manager — SMSF
James has administered self-managed superannuation funds for over 14 years. He holds a FASEA-compliant financial planning credential and manages the firm's SMSF practice across Melbourne and Brisbane.
Senior Manager — Bookkeeping & Payroll
Eloise runs Practice Manager's cloud accounting practice. A Xero Platinum certified bookkeeper, she designs reporting frameworks that give business owners a real-time view of their numbers — not a snapshot two months out of date.
Ready to get started?
Book a free 30-minute consultation with a senior adviser. No obligation — just a plain conversation about where we can help.